SEO Training in Kathmandu Nepal

SEO Training in Kathmandu Nepal

Digital Marketing is the umbrella that covers any digital technology services whereby the "Brand Image" & "Brand Recognition" of a product / service is created on Internet.

Almost everyone has their Facebook and twitter account. When you use these social medias to create a niche for a company product and service on a professional platform that amounts to digital marketing! Sounds interesting? Do you wish to make a career in what you love? An interesting strategy, our digital marketing course in Kolkata aims to do this and much more!

Open Eyes IT Solution's Digital marketing training in Kathmandu Nepal offers:

• You learn the techniques to source high-quality traffic to a website that ultimately converts into actual customers,
• Understand the work process of major search engines like, Google, Yahoo, Bing, etc., and prepare strategies in accordance,
• Learn how to plan and follow a successful SEO strategy that would be helpful for a website to gain the desired attention,
• Identify relevant keywords and using the same through appropriate web content opportunities, as required to promote any website,  

Understand what makes the competitors' sites tick and how to get ahead of them.

Module 1 [Introduction and Planning]

Introduction of Digital Marketing

Website Planning (Design and Content Management)

Understand the Digital Audience

Introduction of Digital Channels

Strategy and Planning for Digital Marketing Development

SEO Training in Kathmandu Nepal

Module 2 [Organic SEO – On and Off Page]

Search Engine Optimization (SEO- On Page Optimization)

Search Engine Optimization (Organic SEO- Off Page Optimization)

Local SEO Tactics

Google Analytics Settings

Google Webmaster Tool Settings

Introduction of Various Website Audit Tools

Competitor Analysis

Module 3 [Content Development and Marketing]

Content Development Planning

Blogging

Inbound Marketing

Various Content Marketing Strategies

SEO Training in Kathmandu Nepal

Module 4 [PPC – Google Adwords and Bing AdCenter]

Paid Marketing Strategies

Search Engine Marketing

Understand the Difference Between Organic and Paid Search Results

Competitor Analysis

Google Adwords and Bing Adcenter Account Creation

Keyword Research For PPC Campaigns

PPC Ad Budgeting

Design Strategy For Display Ads

Concept of CPC, CPM, QS, CTR, Impression, Conversion etc.

Campaign, Adgroup and Ads Creation (Search and Display)

Ad Optimization Tactics

PPC Remarketing

Performance Analysis

A/B Testing Techniques

Module 5 [SMO – Social Media Optimization]

Social Media Optimization

Social media and effects of Social Signal over SEO

Social Media Communication

Facebook Profile, Fan Page, Group and Event Creation

Facebook Insight Analysis

Twitter Account creation

Functionality of Twitter "#" Tag

LinkedIn Profile Creation

Company Profile Creation in LinkedIn

LinkedIn group creation

Module 6 [Facebook Ads – Optimization and Strategy]

Introduction of Facebook Ad

Facebook Ad Budgeting

Facebook Ad Creation

How to target Audience in Facebook Ads

Design Strategy For Facebook Ads

Facebook Ads Optimization

Facebook Ad Remarketing

A/B Testing Techniques

SEO Training in Kathmandu Nepal

Module 7 [Landing Pages – Planning and Design]

Landing Page Design Strategy

Landing Page Creation For Better Conversion

Elements Required in Landing Page

Module 8 [Video Marketing]

Introduction of Video Marketing

Video Sharing Sites

Effective Video Marketing Tools

Video Marketing Tips and Tactics

Youtube Marketing Success

Module 9 [Mobile Marketing]

Introduction of Mobile Marketing

Difference Between Mobile Advertising and Desktop Advertising

Create Effective Banners For Mobile Marketing

Mobile Apps and How to Optimize it on Google play

SEO Training in Kathmandu Nepal

Module 10 [Email Marketing]

Importance of Email Marketing

How to send target emails

Email template design

Conversion generation using email marketing

How to avoid email spamming

Email training and website traffic monitoring

Module 11 [Affiliate Marketing]

Understanding Affiliate Marketing

Intelligent Keyword Research & Analysis

Choosing Right Products: Clickbank, CJ

Choose The Right Domains & Hosting Provider

Banners / Promos / Discounts

Lead Generation